New Patients
73
Down 4 from May, but still 8 above June 2025.
01
Summary
June held patient demand better than lead-stage movement suggested.
The month finished with 73 new patients, 25 recorded opportunities, and 14 inbound calls. The clearest pressure point was conversion depth: demand was still visible through calls, local discovery, and website traffic, but only one opportunity was sitting in booked stage by period end.
Leads
25
3 fewer than May, with website driving most identified opportunities.
Calls
14
Inbound demand edged up, with 13 answered and only 1 missed.
Google Ads
$278
Search support was much lighter than May, with 159 clicks at $1.75 CPC.
02
Learned
What June clarified about demand, visibility, and conversion.
June did not read like a visibility problem. It read more like a funnel-shape problem: healthy demand signals stayed in market, but less of that activity was visible in the deeper CRM stages.
Funnel Shape
Demand stayed present, but it sat earlier in the pipeline.
15 opportunities were sitting in follow-up and 8 in new-lead stage, while only 1 opportunity was in booked stage by period end. The month points more to progression friction than to a full drop in interest.
Paid Search
Search support was lighter, not absent.
Google Ads spend dropped sharply from May, so lower click volume should be read in the context of lower budget support rather than as a sudden loss of search presence.
Local Discovery
Local visibility improved even in a softer paid month.
Google Business Profile lifted to 2.92K total views and 108 calls, showing that organic local discovery remained active while paid search scaled back.
03
Creatives
June creative delivery focused on fresh static assets.
Eight graphic assets were delivered for the month, keeping campaign messaging and promotional visibility active across the period.
Delivered graphics
Two June graphics are shown below, with the remaining graphics linked underneath.
04
New Patients
How new patient volume tracked from January 2022 to June 2026.
New patient volume remained strong in June, and the longer-term trend places that result against both recent monthly momentum and prior-year June performance.
All recorded new patient numbers by month, January 2022 to June 2026
June 2026 sits within a wider month-by-month history, making it easier to see whether the recent patient pace is still holding up against prior years.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
June 2026 new patient volume softened slightly from May, but stayed strong.
June closed at 73 new patients, down from 77 in May. That softening matters less than the broader level, because June still held well above the lower ranges seen across most prior-year months.
In practical terms, the practice did not fall out of a strong acquisition range. June remained a high-output month even after May’s stronger finish.
June 2026 delivered the strongest June new patient result on record.
The June result sat 8 patients above June 2025 and also cleared every earlier June in the recorded history, including 56 in 2023 and 65 in 2025.
That makes June 2026 more than a simple year-on-year improvement. It stands as the best June result across the full recorded period.
The 2026 new patient trend through June remains well ahead of last year.
From January to June, 2026 recorded 470 new patients versus 262 across the same months in 2025. That keeps the current year roughly 79% ahead of the comparable prior-year pace.
That broader pattern suggests June’s result is still part of a stronger patient-acquisition year rather than a one-off peak that has already faded.
05
Leads
Recorded opportunity volume eased, and most June leads remained in follow-up stages.
June closed with 25 recorded opportunities, down slightly from May’s 28. Website remained the clearest identified source, while 8 opportunities were unattributed and only 1 opportunity was sitting in booked stage by period end.
Lead sources as a share of June leads
25 totalLead stage mix
- Follow Up Sent15
- New Lead8
- Appointment Booked1
- Not Interested1
Lead volume was still present, but conversion depth remained limited.
The mix suggests June demand was still coming in, especially through the website, but the month did not produce much visible progression deeper into the pipeline. One booked-stage opportunity from 25 recorded leads points to a conversion gap rather than a simple traffic problem.
Compared with May, June also attributed less lead volume to Google Ads. That lines up with the much lower paid-search spend and reinforces how important follow-up handling and source attribution are in months where paid support is lighter.
06
Calls
Phone demand edged up, while call quality looked steadier than lead progression.
June recorded 14 inbound calls, up from 13 in May. Answer rate stayed strong at 13 answered calls, though first-time callers dropped from 8 in May to 4 in June.
Inbound Calls
14
Up 1 from May.
Answered
13
93% of inbound calls were answered.
Missed
1
Only one inbound call was missed.
Talk Time
27.8m
Tracked across answered inbound calls.
Call profile
- First-time callers4
- Tracked ad-number calls8
- Practice mobile calls6
June call pattern
Calls were slightly stronger than May, but the mix looked less new. That means the phone channel stayed useful, though it was not bringing in as much fresh first-time demand as the prior month.
07
Google Ads
Search remained active, but June was a much lighter paid month than May.
Google Ads recorded 159 clicks on $278.32 spend, with $1.75 CPC and 3.57% CTR. Compared with May, June had far less paid support in market, so lower click volume should be read alongside the lower spend level.
Clicks
159
Down 763 from May.
Spend
$278
Down 80.9% from May.
CPC
$1.75
Up modestly from May’s $1.58.
CTR
3.57%
Lower than May’s 5.63%.
Search stayed efficient, but supported a much lighter volume month.
June does not look like a month where search efficiency collapsed. It looks more like a month where paid-search support was dialed back. CPC stayed relatively controlled, but the much smaller spend level meant Google Ads contributed far less click scale and only 2 directly identified Google Ads opportunities.
08
Website
Website traffic stayed large in volume, with Facebook and organic making up most of the mix.
June recorded 3.14K website visits, down 16.75% against the previous 30-day period. Even with that pullback, the site still attracted meaningful traffic volume, led by Facebook, organic search, and direct visits.
Total Website Visits
3.14K
Down 16.75%
Compared with the prior 30-day period.
Facebook largest source1.43K
Organic search767
Direct588
Paid search144
Unattributed / not set97
Referral93
AI assistants17
Other minor sources4
Website traffic remained diversified across multiple demand sources.
The website was not relying on one source alone. Facebook drove the biggest block of June traffic, but organic and direct traffic together also represented a substantial share. That mix supports the view that brand awareness and active discovery were both contributing demand, even in a lighter paid-search month.
09
GBP
Google Business Profile visibility improved again in June.
June GBP activity strengthened on both discovery and action metrics, with higher total views, stronger search and maps exposure, and more calls than May.
Total Views
2.92K
Up 10.2% vs May.
Search Views
2.18K
Up 9.5% vs May.
Maps Views
743
Up 13.1% vs May.
Website Visits
150
Slightly above May.
Calls
108
Up 17.4% vs May.
Local search continued to strengthen the practice's discovery footprint.
Local discovery strengthened even while Google Ads was much lighter. That matters because it shows the practice was still being found through local search behavior, and it likely helped support both the phone demand and the stronger-than-last-year new patient outcome.
10
Landing Pages
June activity was supported by two active landing pages.
June campaign traffic was supported by a core campaign page and a smile makeover consultation page as the two active landing destinations used during the month.
Landing Page 01
Main Campaign Landing Page
A broader campaign destination used during the month to support general enquiry traffic.
https://wperthdental.com.au/landing-pageLanding Page 02
Smile Makeover Consultation Page
A treatment-specific consultation page used alongside the broader campaign landing page.
https://wperthdental.com.au/smile-makeover-consultation/11
Wins
The clearest June positives were still meaningful.
June was not a clean headline month across every metric, but it still produced several concrete positives that matter commercially and operationally.
New patient volume stayed ahead of last year.
June closed at 73 new patients, which was 8 higher than June 2025. That kept patient acquisition at a healthy level despite softer lead-stage movement.
Local search visibility improved.
GBP lifted to 2.92K total views and 108 calls, giving the practice stronger local discovery support than in May.
Phone handling remained strong.
13 of 14 inbound calls were answered, which meant the practice converted almost all live phone demand into handled conversations.
12
Next Steps
Where the next gains are most likely to come from.
The next focus should be on turning visible demand into clearer booked outcomes while keeping local discovery and lead capture channels working efficiently.
Improve enquiry-to-booking movement
June generated demand, but most opportunities remained in follow-up or new-lead stages. The biggest upside sits in tightening the path from first contact to confirmed booking.
Strengthen source attribution discipline
Eight June opportunities were unattributed. Cleaner source capture would make it easier to see which channels are truly driving booked outcomes when paid support shifts month to month.
Protect local visibility while paid search is lighter
GBP and website traffic showed that local discovery stayed active. Keeping those channels healthy provides resilience when Google Ads investment or click scale is temporarily lower.